I'm a pragmatic product designer with expertise in both B2C and B2B environments with a passion for creating impactful solutions. I excel at taking existing products from 1 to 10 - not just optimizing what's there, but imagining and validating new possibilities that unlock their full potential.

My approach involves carefully balancing business and user needs while crafting engineering-friendly designs across multiple platforms. I take pride in my ability to manage end-to-end product design processes, always valuing transparency and understanding the 'why' behind my work.