Watchapedia

My Page Redesign

Watchapedia

Celebs Pages Redesign

Watchapedia is a content metadata(like encyclopedia) and review service, aiming to collect users' rating data and reviews. I enhanced the usability of the archiving feature on My Page and increased engagement.

Role & Responsibilities

As the sole designer for this project, I led the entire design process, including:
▪︎ Conducting event log analysis, VoC analysis, and user interviews.
▪︎ Defining user requirements to setting UX/UI design directions.
▪︎ Collaborating with managerial stakeholders and engineers.
▪︎ Conducting design QA.

Collaboration

‍1 Product Manager
1 Client Engineer(Web)
1 Server Engineer

Project Outcome

▪︎ Increased user access to My Page by 21% compared to the previous period and received positive feedback through surveys and user interviews.

Timeline & platform

▪︎ Aug-Sep 2020 (6 weeks)
▪︎ Mobile (web based)

For ease of understanding, I translated some quotations(user voice) into English.

Process

Background

Constant User Feedback on My Page

As My Page was one of the service's most used features—used by about 50% of daily users—we regularly received user complaints about inefficiency and lack of visibility. We realized that addressing these issues could be an excellent opportunity to raise engagement.

research

Collecting Insights by Interview, Validating with Data

I interviewed two internal and two external users to understand their usage of My Page and the problems they encountered. Then, I verified the issues and identified the size of each problem with event log data.

"When recommending content to a friend, I look at the recent content I've rated. But because of the way the archive library is structured, I have to go back and forth between Movies and TV shows."
⏤ Interviewee 1

"I tend to "like" comments that I like or things that resonate with me because I want to collect and see them later."
⏤ Interviewee 1

"On My Page, I check my ratings and watchlist the most... Sometimes, I reflect on all my ratings and change the scores."
⏤ Interviewee 3

UX Problems

Non-intuitive Structure for the Primary Task

I identified various problems and opportunities, and we prioritized the issues with "Must," "Should," and "Could" criteria based on the user feedback we received and the frequency of the problem. To keep it short, I will only articulate the "Must" and "Should" issues below.

01. Inconvenience in Accessing Archives Due to Unnecessary Depth

Through user interviews and observation, I identified common usage on My Page. Users used to navigate lists between multiple categories back and forth due to its complex structure.

02. Lack of Transparency for Using "Like" Action

Interviews revealed a trend of using the "like" action to refer to the contents or comments later, similar to the primary use of My Page - accessing archives. However, few users visited the "Like" page, likely due to its non-intuitive access in the existing layout.

Goal setting

Improving Experience on the Most Used Function

My goal was to solve the "Must" problem, primarily related to "Library" and archiving behavior, which was the most frequently used, so that it could improve many users' experiences.

Users can access and review their archive (saved content) more conveniently.

Strategy

Reimagining the Library Layout

01. Reorganizing the Hierarchy of the Library

The library's structure was complex and layered, initially organized by multiple criteria such as categories and actions. To address the pronounced need for cross-category navigation, I prioritized user actions so that users can access the lists of different categories directly within the main screen.

02. Reducing the Depth of the Lists

I transformed the library into a tab-based structure, reducing the depth. I have also displayed recently saved content to enable direct access to the archived content considering their frequent access. These changes facilitate quick access to individual content and let users see their recent activity at a glance.

03. Direct Access to the "Like" Section

Since I found the previous "Likes" section unintuitive while observing user action during the interviews, I separated the "Likes" section into liked comments and collections to enhance visibility and accessibility. I also made liked collections visible on the main screen, catering to the need for later reference.

Result

Increased visits and positive feedback

Visits to My Page significantly increased, with per-user visitation growing by 21%. Furthermore, we have obtained qualitative feedback through internal surveys and user interviews, confirming satisfaction with the improvements.
‍
Meanwhile, "Like" page usage increased by 54% and displayed an upward trajectory when looking at the daily graphs. This figure indicates a gradual increase in awareness and use of the "Like" section.

This result helped us understand that creating a shorter path to key features can grow engagement and user satisfaction.

+21%

Per-User
My Page Visit Frequency

+54%

"Liked Comment" Page
Access Rate

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